Q&A | A Conversation with Tim Brooke from Moving Brands
Grace had a short chat with Tim Brooke from Moving Brands discussing the Touch Board, and where organised technology tinkering is leading us:
G: Can you tell me a little about Moving Brands and what you do for the London branch?
T: Moving Brands is a global creative company. We help businesses design and transform iconic brands. My job involves keeping up with the latest technologies and imagining ways in which they can be used in our projects and work.
G: Technology plays an important role in creating new experiences with brands. How do you view this relationship?
T: I take a very broad view of what technology is so I believe brands have always been communicated through technology. Originally that technology was paper, ink and card now it’s also pixels, the web, mobile-phones and tablets. In the future perhaps we’ll come full circle to using ink and paper again but in a more digital way.
G: How do you know Bare Conductive and have you used Electric Paint before?
T: I know about Bare Conductive because friends at Dundee University were using Electric Paint in really interesting research projects. We used electric paint in our Christmas project last year to create glowing paper lanterns.
G: You have a very exciting Touch Board Hackday approaching. What is the plan for this event and how did it come about?
T: I have been thinking that Electric Paint could be used in many ways but have never really had the time to develop some of those ideas. I wanted to create an event that could generate a range of uses for conductive ink. A hackday seemed the best way of doing that. So we approached Bare Conductive to see if they were interested. We were lucky that at the time they were developing the new Touch Board. The Touch Board will make it easier for anyone to create interactive experiences so we’ve invited a diverse group of people to help us imagine new uses for Electric Paint to come and join us this coming weekend.
G: The Hackday scene is really growing. How do you think it will develop in the future?
T: During the industrial revolution large companies started designing mass products for everyone. A few specialists designed the products we all use. Now in the information revolution we are all being given more of a voice in designing the products that we use. I think hackdays are a step on the way to the future where everyone gets to design the products that they use.
G: Do you have any personal projects for the Touch Board in the sidelines? What excites you about this new piece of hardware?
T: So many ideas but so little time to build them all. My favourite ideas would be around using conductive ink to add interactivity in shops and museums making printed surfaces interactive. The new board is a huge move forward in making it a lot easier and quicker to create interactive experiences with conductive ink. It frees time from working on technical details which can instead be used to create really inventive ideas.