A new look: more than just packaging
We’ve never been so excited to get empty boxes. Two weeks ago we just about lost our minds when we received a load of empty boxes through the post. It is more exciting than it may seem. We’ve just completely redesigned our packaging and in the process ended up redesigning our supply chain and our products too.
Our CEO, Matt is going to chronicle this crazy year in a ourour part series where we’ll explain why we’ve changed our packaging, how we did it and what we’ve created. We’ll geek out about supply chains, our design process and packaging details. Follow along for insights about how a company like Bare Conductive reconciles the challenges of logistics, costs and an imperative to produce beautiful products.
But before we get into the details in part two, let’s take a quick look at what we’ve created. We replaced our blister packs with folded cardboard, our kits have been tightened up, and we’ve refreshed our branding.
Our packaging is now all cardboard, yey! We pushed ourselves to use as few components as possible with easily recycled materials. You’ll also notice that the outer dimensions of our packaging have changed too.
Our 50ml jar now comes in a sturdy box which protects it, and our Touch Board Starter Kit is smaller which makes shipping cheaper for everyone and we think it makes it feel much more precious. None of the contents of our kits or products has changed, but the new packaging has made way for a bunch of new products.
Finally, we’ve refreshed our branding. We think it looks more grown-up and clean, while still reflecting our fundamentally open and collaborative nature.
Part two of our four-part series on the details of our new packaging is now up. Make sure to check it out!
We want to hear what you do and don’t like about our new packaging. We also want to see your favourite packaging. Whether it’s the concept, the materials or the details, let’s geek out a bit. Get in touch @bareconductive and let us know what you think using the hashtag #barebranding. Next week we’ll be telling you about why we changed the packaging- hint- it wasn’t about boxes, we had to look at every part of our supply chain to help us find the answers.