The best part of creating electronic tools that can be used in immersive and interactive experiences is when other brands use them for their own projects, combining them with their own technology.
TAGBIN is one of these companies. They use Bare Conductive products to build interactive touch walls and interfaces for other brands. We caught up with them to find out more about their work.
Hi! What does TAGBIN mean, can you tell us a few words about the company and your focus?
The name TAGBIN originated from one of our experiential technology set-ups at one of our earliest events. At our very first event, we had set-up a Photo Booth at an event where guests got clicked and tagged with a respective hashtag where all the tags went to a “BIN” we had created. Hence, the name TAGBIN.
If we talk about our company and our focus, it is simply to provide the best experiential solutions to brands/ products/celebrations. We are one of the pioneers in Experiential Technology, Products and Solutions, Experience and Excitement which ultimately generates futuristic engagement.
How do you see disruptive technology shaping the future?
We have always believed in going against the flow and focusing on what is better for the brands in terms of experiential solutions. Since you have mentioned disruptive technology, we as a risk-taking company, realized the potential of a disruptive technology targeting new markets and try to find ways to incorporate it into our business processes. Disruptive Technology thus can shape the future in many ways. Since a lot of innovation and growth is involved, it is bound to make the future more exciting. We have learned that the evolution of our thinking has allowed us to more accurately predict which businesses will grow. Gifting people a more real-life experience is certainly on the cards.
You create many interactive installations and projects. What are the products that you use?
Creating interactive installations and projects have always been one of our key strengths. Creating them gives us the pleasure to serve the client in the best way possible. Some of the products that we use are Oculus, Kinect, Arduino, Sensors, Touch based systems, Bare conductive Touch Board, Holocubes, Hololens and VR Headsets.
What’s the biggest challenge you usually have to overcome when building an interactive installation?
Challenges have been a part and parcel for us but that’s what we love. We have a habit of providing a perfect platform to the clients. However, there is no business that won’t come face to face with challenges and of course, we are no different. The biggest roadblock or a challenge comes in the form of giving the content to the clients. Since different clients have different needs depending on the event, the grilling sessions which goes into how exactly we need to execute the setups and which experiential solution will be the best for the event is usually our one of the biggest challenges. But we always end up figuring out the best one for our clients.
We came across the Interactive Touch Wall you built with our Touch Board. Can you tell us more about the idea and inspiration behind this project?
The idea and the inspiration behind the Touch Wall was when we wanted to display something gigantic in information on a big screen. People love going through the information on huge screens and therefore, incorporating the use of projectors, we created this project. Now, if we talk about the “TOUCH” and the “INTERACTION”, people love playing and using the “touch” features, hence it was more or less evident that an interactive touch will be a success and that’s exactly what has happened. The Interactive Touch Wall is one of the most used experiential set-ups in events today.
What was the process of making such a large-scale installation? Did you encounter any difficulties?
The process of such a large scale installation was well-calculated and executed with proper planning. Firstly, a 3D Model of the set-up was prepared before the actual installation. This gave us an idea of how would things actually work. Projection mapping was also an integral part of the process. Everything was first pre-made at our research land and then eventually it was assembled at the event site. We also incorporated the use of the Bare Conductive Touch Board with Copper plates and we must say it worked like a charm. If we talk about the issues we faced, we won’t deny it. The main bottlenecks we faced was resetting the board every time there were a few changes.
How did you find working with the Bare Conductive technology – how did you decide to use the Touch Board instead of another micro-controller?
Working with Bare Conductive technology was one good experience we will bask in for a long time. Since we share the same passion and dedication to bring a change in the world of technology, it was a pleasure using the products.
We’ve got our in-house product but we faced a lot of noise issues. The micro-controller used a touch sensor along with Copperplate but then it behaved abnormally sometime. It would take the touch from the air without event actually touching it. Hence, we opted for the Touch Board.
What was the feature you liked the most of the Touch Board?
As we earlier mentioned, the Touch Board is one of the most used experiential set-ups. We have used the Touch Board in countless events and few of the features we really liked were noise cancellation and the reset feature. We also liked how it was a user-friendly product. We would also like to mention its seamless compatibility with Arduino.
Have you done any other projects using our products? Is there anything you’d change in the way our boards work?
We’ve used for the Touch Wall that can also be used in various events. As of what we’d love to have on the board is to be able to increase the number of inputs and auto calibration. That would really help us with our projects.
How do you see the future of disruptive technology and smart applications?
The future of disruptive technology and smart applications are certainly going to transform lives of many as innovation is something which is constantly evolving. These will also be one of the major factors which will also give a push to the business sector and also the economy. Emerging technologies and global trends are reshaping the world and disruptive technology and smart applications are playing a major role in the entire process. The confluence of many innovative and disruptive technologies in conjunction, assure us a tsunami of change.
What’s in the pipeline for TAGBIN?
Creating, innovating, giving more real-life experiences to clients, trials of new products, gauging the mindset of clients, building awareness and momentum of experiential solutions and maximizing the use of experiential technology in events is something we are currently looking forward to.
Images & Video: TAGBIN
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