Creating a Smart Retail Experience With the Interactive Wall Kit
Listening to the news it would be easy to think that brick and mortar Interactive Wall Kit is playing a massive role in shaping and transforming the future high street, providing an off the shelf easy-to-use set of tools to build interactive displays. is dying. However, the reality is not so straightforward. The truth is that the in-person is at a crossroads, where needs and expectations are driving significant changes to the traditional , and smart retail like the
Despite all the negative press, it is estimated that in 2019, 90% of sales in the US still took place in physical stores. Research also suggests that in- is still the preferred channel for 82% of Millennials. A study by Synchrony found that customers are looking to driven , where the shop as a showroom replaces the traditional counter and till concept. More significantly, customers are willing to pay up to 31.6% more for a curated .
There is no question that consumers have increasingly high expectations from their favorite brands. In a world where , future-facing retailers are looking beyond price and service and turning to immersive experiences to capture and loyalty. A recent survey by requires round the clock engagement in order to build Accenture, based on interviews of nearly 3,000 into the . , and 100 executive decision-makers, concluded that appetite for immersive is high. With a majority of individuals wishing to use it in their . Gen Z and Millenials particularly expressed excitement over the integration of
Already is using many different kinds of to differentiate and design the in- . This includes QR codes, , imaging software, , , digital price tags, facial recognition, automated checkouts, windows and displays.
At Bare Conductive, we find that one powerful way of providing a unique that is beneficial to both and is by integrating smart surface technologies such as capacitive sensing enables the integration of displays and directly into the environment, creating powerful interactions to both engage the , and gain better insights into behavior and intent. These interactions and data can be used by retailers to create a personalized shopping experience, drive conversions, improve , and differentiate from the competition. smart into the . Our
Alibaba Interactive Wall
A recent case study that illustrates how our can be applied to smart comes from a project from our community.
Wall and Wall is a professional mural painting studio located in the San Francisco Bay Area, with a focus on corporate murals and walls for events and offices. They have previously used Bare Conductive technologies in their Ellucian Live project, and in an installation at the Cal Academy of Science in San Francisco. Their clients range from small businesses to large companies, and the projects from smart displays, speciality lobby murals, to immersive experiences at corporate events.
For this project, Wall and Wall partnered with Alibaba, one of the largest e-commerce businesses in the world, to simulate a through the creation of an wall. The brief? To create an to showcase products within a smart store in a simulated mall.
The goal was to create a simple and innovative than the traditional and screens that are commonly found in many malls in Asia. that would showcase popular products and capture , using generic visuals that could be applied towards multiple brands and products. A key element was making an that would provide a more personal and tactile
In order to achieve this, the team at Wall and Wall built an wall using the Interactive Wall Kit with a series of integrated sensors to output light and sound as different visual elements were touched. It was important for the client that each lighting interaction had a unique output, so one of the challenges involved creating distinct triggers for each sensor. This is where the use of Bare Conductive’s capacitive sensing came into play, enabling the creation of a range of interactions and gestural interfaces using touch and proximity as inputs.
Each sensor was programmed to trigger a different sound or animation. The lamp has a dimming interface, the phone lights up for the same amount of time as the accompanying ringing sound, and the diamond ring pulses light to resemble a natural sparkle. The remainder of the objects are connected to sounds to bring life to the objects. At 10’x8′ in size, this permanent installation exemplifies how capacitive sensors are easy to integrate at large scale and low-cost.
Feedback from Alibaba indicated that users were impressed by the possibility of creating an interface simply by using touch on a seamless surface. Users were excited to try out the wall and were excited with the activation of light and sound when touching the mural. The integration of sensors directly into the built environment without the need for tangible buttons or switches provided a magical quality to the interaction, which is the power of using Bare Conductive’s smart surface .
In this project the client brief was limited to triggering visual and audio outputs to engage the through a touch interface, however, the same underlying can be used to capture data into ‘s behavior, such as which visuals they interacted with the most, how frequently, and over what period of time, providing valuable insights for the .
Smart surfaces will transform retail
As retailers evolve and develop integrated strategies for using to create , designing truly engaging and unique environments that both connect shoppers with their brands while providing key insights into behavior, will be invaluable. Bare Conductive’s smart surface provides a powerful set of tools to integrate and capture data, from sensors in the smart environment. Whether you’re looking to create a temporary or a permanent solution, our offers a multitude of opportunities.
Images & Video: Wall and Wall